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Dr. David Loranger, a distinguished expert in fashion marketing, luxury, and design thinking, was an exceptional guest on the recent episode of the Innovation Insights podcast. Our conversation spanned his remarkable career, from working with iconic brands to his academic contributions, and explored the intricate art of kilt-making. As someone who followed his journey closely and had the opportunity to collaborate with him on research, this episode was insightful and inspiring.
The Power of Networks in Shaping Careers
One of the standout themes of our conversation was the importance of networking. Dr. Loranger attributed much of his professional and academic success to the connections he cultivated. From his early days in the fashion industry to his transition into academia, his relationships with mentors, colleagues, and industry professionals were pivotal.
For instance, a dinner meeting with Dr. Joe Hancock led to his first teaching opportunity at LIM College. This chance encounter marked the beginning of his education journey. Similarly, his wife’s connection with Dr. Hancock on Facebook brought about a significant career pivot. These anecdotes underscored the transformative power of networking and how critical it is for sustained career growth.
Exploring the Art and Science of Kilt-Making
Dr. Loranger’s research on Scottish kilts brought a unique cultural and technical dimension to our discussion. His fascination with the craft began during a trip to Scotland, where he met Howie Nicholsby, a renowned kilt designer. This meeting opened doors to a community of kilt-makers, leading to his deep dive into their practices, challenges, and aspirations.
What struck me was how kilts represent more than traditional attire; they are deeply embedded in Scotland’s cultural identity. The meticulous process of kilt-making involves mathematical precision, artistic vision, and a respect for heritage. Dr. Loranger’s explanation of pleating techniques and the challenges of maintaining consistency in patterns, or “sets,” revealed the extraordinary skill required. His research also shed light on the gender dynamics within the craft, noting that many kilt-makers are women navigating a male-dominated space.
From Industry to Academia: A Journey of Fulfillment
A desire for more meaningful work drove Dr. Loranger’s transition from industry to academia. Despite enjoying his tenure at prestigious establishments like Bergdorf Goodman, he sought a role that allowed him to repurpose his experience in ways that could impact others. Teaching offered him that opportunity, as he found joy in mentoring students and shaping the next generation of fashion leaders.
His insights into teaching methodologies, particularly scaffolding, resonated deeply. He emphasized the importance of breaking down complex concepts into manageable steps, gradually building mastery over time. This approach mirrors the process of kilt-making, where students must first master fundamental stitches before advancing to complete garments.
Challenges in Cultural Preservation
One of the critical issues we discussed was the threat posed by mass production to traditional kilt-making. Dr. Loranger highlighted how some Scottish kilt shops rely on automated processes and offshore production to meet demand. These practices undermine kilts' craftsmanship and cultural authenticity, creating a market flooded with lower-quality imitations.
To counter this, he advocated for consumer education. He explained that when customers understand the intricacies of traditional kilt-making—such as its tailored structure and reliance on canvas—they are more likely to appreciate and support authentic products. This aligns with broader challenges in the fashion industry, where fast fashion often eclipses artisanal quality.
The Intersection of Research and Storytelling
Dr. Loranger’s approach to research is deeply rooted in storytelling. He believes in capturing the voices and experiences of his subjects, allowing them to narrate their journeys. This method, grounded in phenomenology, ensures that the lived experiences of kilt-makers are authentically represented. His dedication to documenting these stories is a powerful reminder of the importance of preserving cultural heritage.
Innovation and Unlearning
Dr. Loranger offered a profound perspective when asked to define innovation: innovation is about unlearning. Drawing inspiration from Yoda in The Empire Strikes Back, he emphasized the need to let go of preconceived notions and embrace new ways of thinking. This philosophy has guided his career, from his days in fashion retail to his current role in academia.
Final Thoughts
Reflecting on this conversation, I am reminded of the multifaceted nature of innovation. It is about creating something new and honoring traditions, building connections, and fostering understanding. Dr. Loranger’s journey exemplifies this balance, blending his industry expertise with a passion for education and cultural preservation.
As I signed off the episode, I felt immense gratitude for the opportunity to engage in such a rich dialogue. Dr. Loranger’s insights continue to inspire me, and I am excited to explore how his work will shape the future of fashion and education. This episode celebrated storytelling, creativity, and the enduring value of craftsmanship—a testament to what innovation truly means.
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