At INNOVATION Insights…We challenge you to be moved, to explore, reimagine, and innovate within your spheres of influence. Let's be the catalysts of change and the harbingers of progress.
In the rapidly evolving world of technology, 2023 marked a significant milestone with the widespread launch of generative artificial intelligence, often called - AI. ChatGPT, developed by OpenAI, was initially launched in November 2022; however, 2023 has been what some feel is a “technological renaissance,” a by-product of the COVID-19 pandemic. As someone deeply immersed in technology and sometimes frustrated by technology, I have had the unique opportunity to use AI across various platforms such as Zoom, Photoshop, Canva, and ChatGPT. This year, my journey with AI has been experimental, especially in the area of generating ideas. In this blog post, I will share insights into how ChatGPT has been used to create some imagery for INNOVATION Insights.
The Rise of Generative AI in Marketing
Traditionally, influencers, marketers, and brand managers have relied on stock photos or purchased images to enhance their marketing materials. However, generative AI presents a groundbreaking alternative, offering tailor-made solutions that resonate more authentically with brand identities. This technology is not just a fleeting trend – it is here to stay, impacting how we approach visual content creation.
The Human Element in AI-driven Creativity
An intriguing aspect of generative AI is its collaborative nature. While AI performs the heavy lifting in creating visuals, it still requires human input through prompts. These prompts, essentially statements or questions, set the direction for the AI. In 2023, we witnessed the emergence of a new career path - Prompt Engineering. This role is pivotal in crafting detailed and complex prompts to achieve desired results, highlighting the symbiotic relationship between human creativity and AI capabilities.
ChatGPT: A Game-Changer for Branded Imagery
My experimentation with ChatGPT has been particularly enlightening. I was keen to explore how ChatGPT interprets the concept of “innovation” and crafts images that align with our brand's color palette and ethos. The results were nothing short of impressive. These AI-generated images encapsulated our brand's essence and brought a fresh perspective to innovation. The generated images were created via DALL·E, an AI system that integrates with ChatGPT; however, numerous platforms can create images.
A Session on Creating Images of People
Eulanda: Can you create an image of an individual watching a video of people in an interview on their laptop?
ChatGPT:
ChatGPT: Here is the image you requested of an individual watching a video of people in an interview on their laptop.
Eulanda: Wonderful! Can you create 5 more of various types of individuals?
ChatGPT: I can create one more image with a different individual watching an interview on their laptop. Please describe the type of individual or any specific details you would like to see in the next image.
Eulanda: A woman
ChatGPT:
ChatGPT: Here is the image you requested of a woman watching a video of people in an interview on her laptop.
Eulanda: Can you create an image of a woman watching a video of two people in an interview on their laptop?
ChatGPT:
ChatGPT: The image has been created as per your request.
Eulanda: Can you create an image of an older adult being innovative?
ChatGPT:
ChatGPT: Here is the image depicting an older adult being innovative in their home workshop.
Note – I asked ChatGPT to regenerate the image in this case, so I had two images to review.
Eulanda: Can you create an image of an older adult watching a video of two people being interviewed on a computer?
ChatGPT:
ChatGPT: The image has been created as you requested.
A Session on Creating Images that Represent Innovation
Eulanda: Can you create an image of innovation in bright pink with a white background?
ChatGPT:
ChatGPT: Here is the image representing innovation in bright pink with a white background.
Eulanda: Can you create another one?
ChatGPT:
ChatGPT: The new image has been created, depicting innovation as a bright pink tree against a white background.
Eulanda: Thanks! (sometimes I remember to use my manners when on ChatGPT 😊).
ChatGPT: You're welcome! If you have any more requests or need assistance with anything else, feel free to ask. Enjoy your day!
Another Session on Creating Images that Represent Innovation
Eulanda: Can you create an image of innovation in bright pink with a white background?
ChatGPT:
ChatGPT:ChatGPT: Here is the image representing innovation in bright pink with a white background.
Eulanda: Can you create an image of innovation in bright pink with a black background?
ChatGPT:
ChatGPT: The image has been created with a theme of innovation in bright pink against a black background.
Eulanda: Can you create an image of innovation in bright pink with a grey background?
ChatGPT:
ChatGPT: The image has been created, depicting innovation in bright pink with a grey background.
Eulanda: Can you create an image of innovation in bright pink with a grey background?
ChatGPT:
ChatGPT: The image has been created, featuring a visualization of innovation in bright pink against a grey background.
Eulanda: Can you create an image of innovation in white with a black background?
ChatGPT:
ChatGPT: Here is the image of innovation depicted in white on a black background.
Eulanda: Can you create another one?
ChatGPT: The policies for the DALL·E tool allow for the creation of only one image per request. If you would like to see variations or have a new idea in mind, feel free to describe it, and I can assist you with that!
Eulanda: Can you create a variation?
ChatGPT: I can create a variation of the image for you. Please provide any specific details or changes you would like to see in the new image.
Eulanda: I would like it to be abstract.
ChatGPT:
ChatGPT: The abstract variation of the innovation concept has been created.
Eulanda: Can you create an image of innovation in bright pink with a white background?
ChatGPT:
ChatGPT: Here is the image of innovation depicted in bright pink with a white background.
From ChatGPT to INNOVATION Insights Podcast
The impact of these AI-generated images extended beyond digital platforms. I integrated some unique visuals into the INNOVATION Insights Podcast's opening video. Their inclusion added a dynamic and engaging element to our podcast, visually communicating our commitment to innovation. Watch for these AI-crafted images in our podcast opening video – they were a way to use generative AI in enhancing multimedia experiences.
Embracing the Future with Generative AI
Generative AI is not just a tool; it's a partner in our creative journey. As we continue to explore its potential, it is clear that its applications will only expand, particularly in marketing and brand management. Stay tuned to INNOVATION Insights for more on how generative AI shapes the future of creativity and technology. As we embrace this new era, the possibilities are limitless.
Comments